Identifying and Clustering of Target Customers of Green Products
نویسنده
چکیده
The number of consumers concerned about the environment is growing. Although the promotion of green products is recognized as a basic method for solving the waste crisis and improving the environment, resources for producing or serving green products are relatively limited, causing inconveniences and elevated prices for the consumer. Therefore, it becomes significant that those customers who are willing to sacrifice convenience in order to purchase higher priced green products be identified. Through the affirmation of target customers in an effective marketing system, enterprises can recycle used products efficiently, increase profits and successfully transmit advertising information to consumers who are disposed to buy green products. In this chapter, we apply data mining techniques to cope with this problem. After clustering the customers, a bi-objective nonlinear problem is constructed with multiple attribute utility theory; the target customers form the foundation of marketing.
منابع مشابه
A New Mathematical Formulation for Multi-product Green Capacitated Inventory Routing Problem in Perishable Products Distribution Considering Dissatisfaction of Customers
In this paper, we propose a new mathematical model for Capacitated Inventory Routing Problem (CIRP), which considers freshly delivery of perishable products to the customers’ location; otherwise, a reduction in products’ demand may occur. Therefore, we attempt to plan delivering process of products at the right time to avoid extra inventory causing increase in age of products. This ...
متن کاملMining the Banking Customer Behavior Using Clustering and Association Rules Methods
The unprecedented growth of competition in the banking technology has raised the importance of retaining current customers and acquires new customers so that is important analyzing Customer behavior, which is base on bank databases. Analyzing bank databases for analyzing customer behavior is difficult since bank databases are multi-dimensional, comprised of monthly account records and daily t...
متن کاملIdentifying the Most Important Marketing Processes in Iran Banking Industry to Develop a Banking Marketing Maturity Model
Objectives The recent shift, from merely traditional approach providing only financial services to the new trend implying banks can be considered as business partners meeting their whole financial needs and creating a win-win relationship, in customers’ opinion towards banks has made banks try to apply banking marketing strategies to help attract more customers and respond to their needs. Hence...
متن کاملThe Exploitation of Translation in Talking Customers into Purchasing Products: A Critical Investigation of English-Persian Advertising Brochures for Household Appliances
The present study sets out to conduct a critical investigation into what linguistic strategies are exploited during the translation of English advertising brochures for household appliances into Persian to manipu- late customers to purchase the respective products. In the pursuit of this goal, it seeks to explore the val- ues that have been added to the Persian version of the translated b...
متن کاملKnowledge discovery from patients’ behavior via clustering-classification algorithms based on weighted eRFM and CLV model: An empirical study in public health care services
The rapid growing of information technology (IT) motivates and makes competitive advantages in health care industry. Nowadays, many hospitals try to build a successful customer relationship management (CRM) to recognize target and potential patients, increase patient loyalty and satisfaction and finally maximize their profitability. Many hospitals have large data warehouses containing customer ...
متن کامل